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What are Models?

A model is a transferable, simplified structure of complex reality. A good model doesn’t aim to describe reality completely — it distills the most critical structural relationships so you can quickly understand and apply them across different domains.
All models are wrong, but some are useful. — George Box
Models are “design patterns” — just as a programmer doesn’t reinvent sorting algorithms from scratch, a clear thinker shouldn’t rebuild frameworks for understanding the world from zero every time. This category covers 35 core mental models, organized into four groups:
  • Decision Models: make more rational choices under uncertainty
  • Systems Models: understand how complex systems operate
  • Game Theory & Economics: understand conflict, cooperation, and incentives
  • Analytical Frameworks: systematically analyze situations

Decision Models

Mental Models

Build a reusable library of cognitive frameworks

Opportunity Cost

Every choice has a hidden cost — what you didn’t choose

Expected Value

Evaluate options by probability-weighting each potential outcome

Regret Minimization Framework

Project to age 80 — which choice will you regret least?

Decision Tree

Visualize decisions, chances, and outcomes in a branching structure

Eisenhower Matrix

Classify tasks by importance and urgency to prioritize action

OODA Loop

Observe, Orient, Decide, Act — a rapid response cycle

Multi-Armed Bandit

Balance exploring new options against exploiting what already works

Margin of Safety

Leave buffer between your estimate and reality

Circle of Competence

Know the boundaries of your expertise; act within them

Systems Models

Feedback Loops

Positive loops amplify; negative loops stabilize

Flywheel Model

Consistent small efforts accumulate into unstoppable momentum

Compounding Model

Exponential growth: the magic of time × consistency

S-Curve Model

Growth follows a slow start → rapid expansion → plateau arc

Network Effects

The more users, the more valuable the product

Stock and Flow

Understand the relationship between accumulated quantities and rates of change

Causal Loop Diagram

Visualize how system variables influence each other

The Map Is Not the Territory

A description of reality is not reality itself

Iceberg Model

Visible events are driven by deeper, invisible structures

Antifragility Model

Some systems don’t merely survive disorder — they benefit from it

Game Theory & Economics

Prisoner's Dilemma

Why rational individuals fail to achieve optimal cooperation

Nash Equilibrium

A state where no player can improve by unilaterally changing strategy

Tragedy of the Commons

How shared resources are depleted by self-interested behavior

Principal-Agent Model

How misaligned incentives lead to organizational failure

Supply-Demand Model

How prices balance supply and demand

Black Swan Model

Rare, high-impact events that are rationalized only after the fact

Normal Distribution

The bell curve that governs countless natural phenomena

Fat-Tailed Distribution

Extreme events are far more common than normal distributions predict

Analytical Frameworks

Maslow's Hierarchy of Needs

From physiological survival to self-actualization — a pyramid of human needs

SWOT Analysis

Systematically evaluate Strengths, Weaknesses, Opportunities, and Threats

Porter's Five Forces

Five dimensions for analyzing competitive industry structure

BCG Matrix

Classify business units by market growth rate and relative share

Cynefin Framework

Categorize problems as Simple, Complicated, Complex, or Chaotic

Johari Window

A model for understanding self-awareness and mutual understanding

Diffusion of Innovation

How new ideas spread through populations over time